B2B marketing is quite different from B2C marketing but some of the trends in technology and techniques are effecting B2B marketers. B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are some B2B marketing trends that will help you address the challenges, opportunities, and complexities...

A brand is not a name, trademark, logo, package or product. A brand is a collection of thoughts and feelings that reflects your experience with it. These are intangible factors that you cannot touch or smell. How do brands make you feel? Harley Davidson. Riding a Harley Davidson feels liberating. Federal Express. Delivering...